On Saturday 12th and Sunday 13th November, 5ivepillars participated and collaborated with EA SPORTS FIFA™ for a one-of-a-kind showcase event that featured a first look at our in-game pitch and jersey designs, available to download this upcoming week in the new EA Sports Fifa World Cup mode.
In celebration of the start of the FIFA WORLD CUP™, the event was attended by artists, photographers, and athletes that have contributed to Middle Eastern football and streetwear fashion. We'll be providing exclusive behind-the-scenes content including recapping the event itself, local reactions to our brand and designs, and a sneak-peek into the making of our jerseys!
A special thank you to all the Middle East fam based in Dubai and elsewhere that helped make this possible.
For those of you who wanted to attend but couldn’t stay on the lookout for some exciting news this week.